MAGAZINE, PUBLICATION DESIGN, BRANDING
"Vertical" is a magazine targeting extreme sport lovers. The brand identity celebrates courage, passion and the adventurer's spirit, informed by the vivid, saturated color palette. A mixture of a serif, a sans-serif, and a handwritten typeface reflects the theme of breaking boundaries. The dual-color system and the watercolor brush strokes create visual contrast and tension that evokes excitement, freedom and energy.