Power-Up Cookies is a cookie brand targeting a niche market of game lovers and enthusiasts. The founder of the brand, Steve, grew up in a small coastal town in southern California. As a kid, Steve's favorite activity was playing arcade video games with friends in the neighborhood. Every game night, Steve's mother would serve delicious homemade cookies to the kids. Like all classic video games in the 80s, the taste of the cookies was unsophisticated, yet unforgettable. To Steve and game lovers alike, Power-Up Cookies are their best childhood memories.