Musa Center
BRANDING, IDENTITY ROLLOUT
Musa Center is a multipurpose events and cultural complex located in the multicultural historical city Alexandria, Egypt. Targeting a young, urban and international audience, Musa Center's brand identity reflects a connection of local culture to a global and contemporary perspective. The modernized color palette, inspired by traditional color pigments of the ancient Egypt, and the geometric illustrations reflect a confluence of Greco-Roman, Egyptian and Islamic culture, echoing the brand name "Musa" derived from the Greek origin of word "mosaic".